As you can see by your address bar at the top of the screen, Liquid Football has had a slight uplift in the domain name department, and has ditched the rather unattractive .blogspot from its URL.
Why did I do this?
While blogspot is a very useful and easy to use blogging platform, I felt that removing the .blogspot will help Liquid Football in a few key areas in the near and far future:
1. Separation and Individuality
Liquid Football and Blogger.com are 2 separate entities. Even though they work with each other to bring you this blog, I felt that Liquid Football lost some of its identity with .blogspot in the domain name. Removing this will hopefully strengthen the brand.
2. Respect and Authority
Without a domain name that you have purchased and put effort into yourself, you could lose respect and authority amongst your blogging peers, who may think that you are not a serious enough blogger if you are not willing to buy your own domain name. Liquid-Football.com should remove this potential problem.
3. Ease of Use
Most importantly of all, the change was made so that it was easier for readers to find, remember and spread the word of Liquid Football. The previous domain name had too many words and special characters, so the new address will be far easier for users to recall.
Update your bookmarks!
You can now access Liquid Football at:
Don't worry, the feed address will remain the same, so no need to go fiddling about there if you're a subscriber.